Brand promotion as an integrated task

Efficient marketing and sales processes, but even more importantly good service, increasingly define the image of car and manufacturer.

Car manufacturers are investing more and more in individual brand management. If one considers the life cycle of a car, then it becomes clear why. The production and sale of a new vehicle contribute barely a third of the sales volume; whereas supplementary services and products in the service phase account for almost two thirds. Alongside vehicle development and design, marketing, sales and service processes undertaken by the dealer are thus becoming increasingly more important. T-Systems offer a range of solutions for these branch-specific processes.

In the marketing sector, we integrate all customer data into one standard database and thus enable the planning, execution and analysis of multi-level marketing campaigns. For sales, we offer systems for the planning and control of market quotas, open digital distribution channels and establish standardized salesperson workstations. Customer related activities are fully supported by integrated applications. Improved customer service is delivered and satisfaction levels improved by fusing together sales and service departments into one homogenous customer-centric operqation. In addition, we combine analysis, reporting, diagnostics and workshop information systems, as well as replacement part distribution.

Customer satisfaction defines the image

More and more manufacturers and suppliers are recognizing this trend and are adjusting their sales and service structures accordingly. T-Systems support businesses in the ensuing transformation processes with integrated solutions for marketing, sales and service. Working together with you, our competent consultants realize the comprehensive support of your customers. Because happy customers are your best advertisement.